{"id":1127,"date":"2025-08-17T02:38:39","date_gmt":"2025-08-16T23:38:39","guid":{"rendered":"https:\/\/funnelthinker.com\/?p=1127"},"modified":"2025-09-18T13:21:53","modified_gmt":"2025-09-18T10:21:53","slug":"%d8%a3%d9%86%d8%aa-%d8%aa%d8%a8%d9%8a%d8%b9-%d8%aa%d8%b0%d8%a7%d9%83%d8%b1-%d8%a8%d9%8a%d9%86%d9%85%d8%a7-%d9%85%d9%86%d8%a7%d9%81%d8%b3%d9%88%d9%83-%d9%8a%d8%a8%d9%8a%d8%b9%d9%88%d9%86","status":"publish","type":"post","link":"https:\/\/funnelthinker.com\/?p=1127","title":{"rendered":"\u0623\u0646\u062a \u062a\u0628\u064a\u0639 &#8220;\u062a\u0630\u0627\u0643\u0631&#8221;&#8230; \u0628\u064a\u0646\u0645\u0627 \u0645\u0646\u0627\u0641\u0633\u0648\u0643 \u064a\u0628\u064a\u0639\u0648\u0646 &#8220;\u062a\u062d\u0648\u0644\u0627\u062a&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-group has-heading-color-color has-text-color has-link-color wp-elements-f6cb54b1aa52a4771da0e6a283b9d917 is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-heading-color-color has-text-color has-link-color wp-elements-9cb4cf5bdd4f5cbaa67ef3a5d43d1c1b wp-block-paragraph\">\u0644\u0642\u062f \u0646\u0638\u0645\u062a \u0641\u0639\u0627\u0644\u064a\u0629 \u0631\u0627\u0626\u0639\u0629. \u0627\u0644\u0645\u062a\u062d\u062f\u062b\u0648\u0646 \u0643\u0627\u0646\u0648\u0627 \u0645\u0644\u0647\u0645\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0643\u0627\u0646 \u0645\u0645\u062a\u0627\u0632\u0627\u064b\u060c \u0648\u0627\u0644\u0637\u0639\u0627\u0645 \u0643\u0627\u0646 \u0634\u0647\u064a\u0627\u064b. \u063a\u0627\u062f\u0631 \u0627\u0644\u062d\u0636\u0648\u0631 \u0648\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062d\u0645\u0627\u0633 \u0648\u0627\u0644\u0637\u0627\u0642\u0629. \u062b\u0645 \u0645\u0627\u0630\u0627\u061f \u0628\u0639\u062f \u0623\u0633\u0628\u0648\u0639\u060c \u064a\u0639\u0648\u062f\u0648\u0646 \u0625\u0644\u0649 \u0631\u0648\u062a\u064a\u0646\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u060c \u0648\u062a\u062a\u0644\u0627\u0634\u0649 \u0627\u0644\u0637\u0627\u0642\u0629\u060c \u0648\u062a\u0635\u0628\u062d \u0641\u0639\u0627\u0644\u064a\u062a\u0643 \u0645\u062c\u0631\u062f \u0630\u0643\u0631\u0649 \u062c\u0645\u064a\u0644\u0629.<\/p>\n\n\n\n<p class=\"has-heading-color-color has-text-color has-link-color wp-elements-c70e93f2d995aa9a15b08c3635ba54a3 wp-block-paragraph\"><strong>\u0644\u0642\u062f \u0623\u0646\u0641\u0642\u062a \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 &#8220;\u062f\u0641\u0639\u0629 \u062d\u0645\u0627\u0633&#8221; \u0645\u0624\u0642\u062a\u0629. \u064a\u0627 \u0644\u0647\u0627 \u0645\u0646 \u0641\u0631\u0635\u0629 \u0636\u0627\u0626\u0639\u0629!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0646\u062a \u0639\u0627\u0644\u0642 \u0641\u064a \u0646\u0645\u0648\u0630\u062c &#8220;\u0627\u0644\u062d\u062f\u062b \u0627\u0644\u0648\u0627\u062d\u062f&#8221; (One-off Event). \u0623\u0646\u062a \u0641\u064a <strong>\u0645\u062d\u064a\u0637 \u0623\u062d\u0645\u0631<\/strong> \u062a\u062a\u0646\u0627\u0641\u0633 \u0641\u064a\u0647 \u0639\u0644\u0649 \u0628\u064a\u0639 \u0627\u0644\u062a\u0630\u0627\u0643\u0631\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0633\u0648\u0642 \u0645\u062a\u0639\u0637\u0634 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062d\u0644 \u0647\u0648 \u062a\u062d\u0648\u064a\u0644 \u0641\u0639\u0627\u0644\u064a\u062a\u0643 \u0645\u0646 &#8220;\u0645\u0646\u062a\u062c&#8221; \u0625\u0644\u0649 &#8220;\u0646\u0642\u0637\u0629 \u0627\u0646\u0637\u0644\u0627\u0642&#8221; \u0641\u064a <strong>&#8220;\u0641\u0627\u0646\u064a\u0644 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631&#8221; (Continuous Transformation Funnel)<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 (Pre-Event):<\/strong>&nbsp;\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u0625\u0631\u0633\u0627\u0644 \u062a\u0630\u0643\u064a\u0631\u0627\u062a\u060c \u0642\u0645 \u0628\u0628\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0627\u0633. \u0623\u0631\u0633\u0644 \u0644\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0645\u0633\u062c\u0644\u064a\u0646 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u062d\u0635\u0631\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u062a\u062d\u062f\u062b\u064a\u0646\u060c \u0623\u0648 \u062a\u062d\u062f\u064a\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0644\u0625\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629. \u0627\u062c\u0639\u0644\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0623\u0646\u0647\u0645 \u062c\u0632\u0621 \u0645\u0646 \u0634\u064a\u0621 \u0623\u0643\u0628\u0631 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0628\u062f\u0623.<\/li>\n\n\n\n<li><strong>\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 (Post-Event):<\/strong>&nbsp;\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0646\u062c\u0645 \u0627\u0644\u0630\u0647\u0628\u064a \u0627\u0644\u0645\u0647\u0645\u0644. \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062a\u0627\u0644\u064a \u0644\u0644\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u064a\u062a\u0644\u0642\u0649 \u0643\u0644 \u0627\u0644\u062d\u0636\u0648\u0631 \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 &#8220;\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u062e\u0631\u064a\u062c\u064a\u0646&#8221; \u0627\u0644\u062d\u0635\u0631\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649:\n<ul class=\"wp-block-list\">\n<li>\u062a\u0633\u062c\u064a\u0644\u0627\u062a \u062c\u0645\u064a\u0639 \u0627\u0644\u062c\u0644\u0633\u0627\u062a.<\/li>\n\n\n\n<li>\u0645\u0648\u0627\u062f \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0645 \u064a\u062a\u0645 \u0639\u0631\u0636\u0647\u0627.<\/li>\n\n\n\n<li class=\"has-heading-color-color has-text-color has-link-color wp-elements-1bc9f2c46a8a7d14345651f2d7e16a48\">\u0645\u0646\u062a\u062f\u0649 \u062e\u0627\u0635 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0628\u064a\u0646 \u0627\u0644\u062d\u0636\u0648\u0631.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0627\u0631\u062a\u0642\u0627\u0621 \u0628\u0627\u0644\u0631\u062d\u0644\u0629 (Upsell &amp; Gamify):<\/strong>&nbsp;\u0628\u0639\u062f \u0634\u0647\u0631\u060c \u0642\u0645 \u0628\u062f\u0639\u0648\u0629 \u0627\u0644\u062e\u0631\u064a\u062c\u064a\u0646 \u0644\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0625\u0644\u0649 &#8220;\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0645\u0627\u0633\u062a\u0631 \u0645\u0627\u064a\u0646\u062f&#8221; \u0627\u0644\u062d\u0635\u0631\u064a\u060c \u0648\u0647\u0648 \u0628\u0631\u0646\u0627\u0645\u062c \u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u062f\u0641\u0648\u0639 \u0644\u0645\u062f\u0629 6 \u0623\u0634\u0647\u0631 \u0644\u062a\u0637\u0628\u064a\u0642 \u0645\u0627 \u062a\u0639\u0644\u0645\u0648\u0647. \u0627\u062c\u0639\u0644 \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0644\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u064a\u0645\u0646\u062d\u0647\u0645 &#8220;\u0634\u0627\u0631\u0629 \u0627\u0644\u0648\u0644\u0627\u0621&#8221; \u0627\u0644\u062a\u064a \u062a\u0639\u0637\u064a\u0647\u0645 \u062e\u0635\u0645\u0627\u064b \u0623\u0648 \u0645\u064a\u0632\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0642\u062f \u062d\u0648\u0644\u062a \u0641\u0639\u0627\u0644\u064a\u062a\u0643 \u0645\u0646 \u062d\u062f\u062b \u064a\u0646\u062a\u0647\u064a \u0641\u064a 48 \u0633\u0627\u0639\u0629 \u0625\u0644\u0649 \u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u0633\u062a\u0645\u0631 \u0644\u0633\u0646\u0648\u0627\u062a. \u0644\u0642\u062f \u062e\u0644\u0642\u062a <strong>\u0645\u062d\u064a\u0637\u0627\u064b \u0623\u0632\u0631\u0642<\/strong> \u062d\u064a\u062b \u0644\u0627 \u062a\u0628\u064a\u0639 \u062a\u0630\u0627\u0643\u0631\u060c \u0628\u0644 \u062a\u0628\u064a\u0639 \u0639\u0636\u0648\u064a\u0627\u062a \u0641\u064a \u0645\u062c\u062a\u0645\u0639 \u062d\u0635\u0631\u064a \u064a\u0633\u0639\u0649 \u0644\u0644\u0646\u0645\u0648. \u0623\u0635\u0628\u062d \u0633\u0639\u0631 \u062a\u0630\u0643\u0631\u062a\u0643 \u0644\u064a\u0633 \u062a\u0643\u0644\u0641\u0629\u060c \u0628\u0644 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0648\u0644\u064a \u0641\u064a \u0631\u062d\u0644\u0629 \u062a\u062d\u0648\u0644 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u0644 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062c\u0631\u062f &#8220;\u0645\u0646\u0638\u0645 \u0641\u0639\u0627\u0644\u064a\u0627\u062a&#8221;\u060c \u0623\u0645 &#8220;\u0645\u0647\u0646\u062f\u0633 \u062a\u062d\u0648\u0644\u0627\u062a&#8221;\u061f <strong><a href=\"https:\/\/funnelthinker.com\/?page_id=1206\" title=\"\u0633\u062c\u0644 \u0637\u0644\u0628\u0643 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0647\u0644 \u062d\u0644\u0648\u0644\u0646\u0627 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0639\u0645\u0644\u0643\u00a0\u0623\u0648\u00a0\u0644\u0627\">\u0633\u062c\u0644 \u0637\u0644\u0628\u0643 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0647\u0644 \u062d\u0644\u0648\u0644\u0646\u0627 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0639\u0645\u0644\u0643\u00a0\u0623\u0648\u00a0\u0644\u0627<\/a><\/strong><a href=\"https:\/\/funnelthinker.com\/?page_id=1206\" title=\"\u0633\u062c\u0644 \u0637\u0644\u0628\u0643 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0647\u0644 \u062d\u0644\u0648\u0644\u0646\u0627 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0639\u0645\u0644\u0643\u00a0\u0623\u0648\u00a0\u0644\u0627\">\u0633\u062c\u0644 \u0637\u0644\u0628\u0643 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0647\u0644 \u062d\u0644\u0648\u0644\u0646\u0627 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0639\u0645\u0644\u0643\u00a0\u0623\u0648\u00a0\u0644\u0627<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0644\u0642\u062f \u0646\u0638\u0645\u062a \u0641\u0639\u0627\u0644\u064a\u0629 \u0631\u0627\u0626\u0639\u0629. \u0627\u0644\u0645\u062a\u062d\u062f\u062b\u0648\u0646 \u0643\u0627\u0646\u0648\u0627 \u0645\u0644\u0647\u0645\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0643\u0627\u0646 \u0645\u0645\u062a\u0627\u0632\u0627\u064b\u060c \u0648\u0627\u0644\u0637\u0639\u0627\u0645 \u0643\u0627\u0646 \u0634\u0647\u064a\u0627\u064b. \u063a\u0627\u062f\u0631 \u0627\u0644\u062d\u0636\u0648\u0631 \u0648\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062d\u0645\u0627\u0633 \u0648\u0627\u0644\u0637\u0627\u0642\u0629. \u062b\u0645 \u0645\u0627\u0630\u0627\u061f \u0628\u0639\u062f \u0623\u0633\u0628\u0648\u0639\u060c \u064a\u0639\u0648\u062f\u0648\u0646 \u0625\u0644\u0649 \u0631\u0648\u062a\u064a\u0646\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u060c \u0648\u062a\u062a\u0644\u0627\u0634\u0649 \u0627\u0644\u0637\u0627\u0642\u0629\u060c \u0648\u062a\u0635\u0628\u062d \u0641\u0639\u0627\u0644\u064a\u062a\u0643 \u0645\u062c\u0631\u062f \u0630\u0643\u0631\u0649 \u062c\u0645\u064a\u0644\u0629. \u0644\u0642\u062f \u0623\u0646\u0641\u0642\u062a \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 &#8220;\u062f\u0641\u0639\u0629 \u062d\u0645\u0627\u0633&#8221; \u0645\u0624\u0642\u062a\u0629. \u064a\u0627 \u0644\u0647\u0627 \u0645\u0646 \u0641\u0631\u0635\u0629 \u0636\u0627\u0626\u0639\u0629! \u0623\u0646\u062a \u0639\u0627\u0644\u0642 \u0641\u064a \u0646\u0645\u0648\u0630\u062c &#8220;\u0627\u0644\u062d\u062f\u062b \u0627\u0644\u0648\u0627\u062d\u062f&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gamification"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/funnelthinker.com\/index.php?rest_route=\/wp\/v2\/posts\/1127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/funnelthinker.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/funnelthinker.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/funnelthinker.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/funnelthinker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1127"}],"version-history":[{"count":3,"href":"https:\/\/funnelthinker.com\/index.php?rest_route=\/wp\/v2\/posts\/1127\/revisions"}],"predecessor-version":[{"id":1710,"href":"https:\/\/funnelthinker.com\/index.php?rest_route=\/wp\/v2\/posts\/1127\/revisions\/1710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/funnelthinker.com\/index.php?rest_route=\/wp\/v2\/media\/1187"}],"wp:attachment":[{"href":"https:\/\/funnelthinker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/funnelthinker.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/funnelthinker.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}